| BUSINESS CONCEPT FOR THE OPERATION OF |
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botanic country resort |
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PREPARED BY: Exotic Promotions Co. Ltd., Sansibar, Tansania. |
| I.- BUSINESS PLAN SUMMARY. |
| 1.Project Concept - We want to offer a genuine authentic Sport and Entertainment |
| Facilities at a Tourist Resort on Sansibar Insel - Tanzania rather then the mass tourism |
| product being offered by the competitors which we believe has no future. |
| 2.The Company & People.(Legal Structure) - Only two share holders are currently the |
| sponsors of the project. The project Sponsors, Exotic Promotions Co. Ltd., is based on |
| the Island of Zanzibar/Tanzania, and are looking for Joint Partners to take shares |
| and/or rent the whole facility and have the management and market the facility |
| themselves. The Sponsors would consider selling the project to interested parties |
| if the offer was right. |
| 3.Marketing & Marketing Channels. -Tour agents have already been approached and |
| interest has being shown to sell tours to the Resort through their offices once a brochure |
| has been prepared. Tours to the Resort on Zanzibar Island are already operational. |
| 4.The Competition. - There are several high class resorts on the Island of Zanzibar |
| offering very expensive services and a lot of lower class guest houses offering sub |
| standard services in a saturated market. We shall find our own "niche" by offering a |
| middle class facility but with quality and more to “see” and “do” activities. |
| 5.The Future Vision. - The company is willing to take on partners to run jointly the |
| whole business and we expect to be one of the leading hoteliers receiving tourists from |
| around the whole world to Zanzibar and Tanzania within three years. |
| 6. Address. - The Botanic Resort, P.O.Box 4084. Mili Kumi, Tunguu, Zanzibar/Tanzania. |
| 7. Further Important Aspects - Opportunity exists to branch out into tours activities |
| through the facility, trading and air charter services.Tours are already operating to the |
| Botanic Country Resort. Over 40% of the Project has already been financed and |
| completed by the Sponsors.The Project is to be developedin phases, with development |
| of secondary buildings to be dealt with in the future giving us a very short lead time to |
| operations. All raw materials, machinery, motor vehicles, furniture and equipments for the |
| project can be imported tax free, only a 5% port handling charge has to be paid for |
| importation into Zanzibar. Furthermore, Exotic Promotions Co. Ltd., is exempted from |
| payment of income tax for the first two years of operations and thereafter income tax is |
| around 40%. |
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II.- BUSINESS PLAN INTRODUCTION |
| 1.Project Concept / Idea. |
| Zanzibar is one of the fastest growing tourist destinations in the world. Its beaches are |
| lined with resorts, hotels and marine centres. The famous Stone Town is full of galleries, |
| guest houses, restaurants and boutiques. The beautiful countryside however is |
| completely devoid of any development. |
| What is lacking in the recreational package offered to both tourists and Zanzibar |
| residents is a good club with sports- and entertainment facilities of adequate size. |
| The proposed Botanic Country Resort aims at filling in these gaps: a large entertainment |
| centre with various associated facilities in the middle of the countryside. |
| This development has been initiated by Exotic Promotions Co. Ltd. |
| Zanzibar is a new destination in the tourist market. Only in recent years has it |
| opened itself to tourism. Due to its geographical position it was for hundreds of years a |
| cosmopolitan central place for commerce between Alexandria and the Cape of Good Hope. |
| Sailors, Pirates, Explorers and Commercial travellers from all over the world came here. |
| The Island offers plenty of interesting historical sites, including the Stone Town which is |
| under UNESCOS list of protected heritage sites. |
| Travellers have a craving to experience a new unique travel destination where very few |
| people have travelled before. We have the experience and knowledge of the Islands |
| environment and are acquitted with the service including having personal contacts and |
| an understanding of the culture on the Island. |
| People would buy the service / product as we would offer a genuine authentic service |
| rather thenthe mass tourism product being offered by the competition. Customers would |
| get their moneys worth by being able to “see” and “do” a lot more on the tours arranged |
| by the resort, as we are locals on the Island and know all the corners where normal tour |
| operators would not venture too. Tours and activities to be offered include: |
| swimming and snorkelling,fishing and diving, deep sea fishing, windsurfing and |
| wet biking, boating, kayaking and catamaran rides, biking and bird watching, |
| walking and driving, architecture and music,entertainment and dance,history and |
| culture, spice and botanical tours. Please click "TOURS". |
| We shall have the advantage over competition as we expect to handle both ends of the |
| service ourselves without using any middle parties from start to finish including |
| accommodation, catering, tours and activities on the Island. |
| Apart from tourists, we also expect to handle a lot of the local market too. |
| Infrastructure and accessibility are growing with future opportunities set to grow given |
| the Islands natural attributed back ground, interesting agriculture, white sand beaches, |
| marine life (much of which is unique) and friendly people. |
| These attractions represent the primary significant advantage in marketing |
| holidays to Zanzibar. |
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III.- THE SITE. |
| Research and investigations on the possibilities to set up a country resort resulted in a |
| feasibility study written in close cooperation with the “Zanzibar Investment |
| Promotion Agency”. On the basis of the study a plot in Tunguu has been chosen and |
| allocated to the Botanic Country Resort for development. |
| Since then the plot has been surveyed, cleared and prepared for infrastructural works. |
| The choice of Tunguu site prevailed over other possible locations because of its |
| excellent accessibility, its central location, present infrastructure and vegetation. |
| Tunguu is just 14 km. good tarmac away from the Stone Town and within easy access |
| from the main beach resorts on both Zanzibar south-, east- and west coasts. 80% of all |
| visitors to the Island have to drive pass the location. Already 3- phase electrical |
| power and telephone lines have been installed. Abundant sweet water has been sourced |
| through three shallow wells of less than twenty metres depth. Precipitation and soil |
| conditions favour fast growing and lush vegetation. Development has already begun, and |
| fencing, walls and roads have been constructed including drainage and sewage. Facilities |
| such as bar, restaurant and accommodation are already operating. |
| Other projects within the proximity include the “University of Zanzibar” and the |
| “Zanzibar International Trade Fair,” making the Tunguu area a very fast developing |
| and prestigious part of the island. |
| PROGRAMME. -The Botanic Country Resort encompasses the following (refer to the site |
| layout on following pages). Diagonally from south-west to north-east, |
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· entertainment area with main entrance |
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· sports facilities and children's playgrounds |
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· conference centre and restaurant |
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· 40 -bed lodge with separate access |
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the north-western and south-eastern areas are reserved for a spice plantation mixed |
| with indigenous trees and shrubs. In the south-eastern corner the utilities are situated. |
| IV.- STAGE DEVELOPMENT ONE. SITE LAYOUT 1 : 2000 |
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| The project can be flexible and be developed in stages. This site- layout shows ten |
| chalets with twenty rooms (40 to 50 beds). |
| Secondary Buildings such as the: |
| Fitness Centre, ConferenceCentre, Tennis Courts, Basket Ball Court. 2nd. Water Tower, |
| 2nd. Restaurant- around the swimming pool could be constructed in the future. |
| The Entrance Water Tower shall serve as an Office and Reception to start off with 1st. |
| phase.The Entrance Water Tower can store enough water and is high enough to supply |
| the pressure required for the whole project without having to use any pumps. |
| The Workshop could also be developed in stages. |
| V.- STAGE DEVELOPMENT TWO. SITE LAYOUT 1 : 2000 |
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| This site- layout shows twenty-two chalets with fourty-four rooms, (+100 beds). |
| The 20 acres of land is enough for any future developments. There is enough land around |
| the site for future expansion. There is no Golf Course on the Island for example. If the |
| right partners were found in the future to invest with the current sponsors, a professional |
| "golf course" on the Island would be a gold mine, or perhaps a "casino". |
| More land has already been acquired directly in front of the plot. On this plot the Staff |
| House has been built and is currently the Country House which operates with customers |
| already being able to get a bed at the facility. |
| Separate Guest entrance access road is in the plan. |
| VI.- ENTERTAINMENT AREA. |
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| The core of the entertainment area consists of a large circular plaza, the so called |
| Taarab-Square. |
| This plaza provides enough room for large parties such as forest (traditional) weddings. |
| The plaza is closed off to the surrounding and entered through a gate. Beyond the gate |
| is another open area, a public square as a beer-garden, leading to a spice plantation. |
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Around the plaza the different functions are arranged. These consist of the afore |
| mentioned storied gate-house with w.c’s and a large water cistern on top. |
| Clockwise a shopping arcade with boutiques, galleries, centre hairdressers and a |
| pharmacy follow. Next to the arcade the fitness with squash court and exercise rooms |
| built around a second gate opposite the main entrance leading to the sports grounds. |
| Further clockwise the barwith an open air grill-type kitchen. |
| The closing piece of the circle is the large hall with a stage for music and dance, theatre |
| and cinema performances. |
| MUSIC HALL. |
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| There are basically two types of buildings architecturally discernable. Both types are |
| conceived in local materials; mud/lime plastered coral stone, bush-poles structures and |
| thatched roofs. |
| TAARAB SQUARE. |
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| The entrance and storied buildings make a “massive” impression with inverted concealed |
| tin roofs behind parapets, the other buildings have light-weight steep roofs, optimally |
| ventilated and resting on bush-poles “porticos”. |
| ARCADE. |
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| For security and functional reasons the cores of certain units, such as the shops, chalets |
| and conference centre are thought in conventional building techniques. |
| CONFERENCE CENTRE AND RESTAURANT. |
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| On the other end of the adventure trail along which the sports- and children's |
| playgrounds are arranged the conference centre and restaurant are reached. |
| To enter the centre a bridge over the swimming pool has to be crossed. |
| The Swimming Pool has to be constructed immediately together with the Gardens |
| surrounding it, the rest of the facility around the pool shall follow in the future. |
| On the north-eastern side of the centre the main entrance is situated, which can be |
| reached by car via a separate access road. |
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| The conference centre with assembly hall, offices, administration and bar as well as the |
| restaurant with kitchen and w.c’s are arranged around a patio. |
| THE RECEPTION. |
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| The access road to the lodge and conference centre ends in a round-about with a |
| reception in the middle. The reception building with a lobby, desk, office and a general |
| stationary shop also serves as water tower and acts as a land-mark and orientation |
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| point. From the reception the conference centre cum restaurant and the lodge itself are |
| directly reached. |
| THE LODGE. |
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| The lodge consists of the afore-mentioned reception, a breakfast room and 20 duplex |
| chalets with a maximum capacity of around 40-50 beds. In the future further |
| constructing of chalets could be under taken if demand so requires, making 44 duplex |
| chalets with up to 100 beds.The breakfast room is situated in an open pavilion with a |
| serving desk. Food comes from the main restaurant which also caters for lunches and dinners. |
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| The lodge is situated far away enough from the entertainment area and shopping arcade |
| to ensure maximum peace of mind. |
| CHALET PLAN. |
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| The duplex chalets are conceived as two intertwined spirals. This arrangement ensures |
| optimal privacy yet secures optimal cross-ventilation. |
| The plan is built up (clockwise) of a half-covered terrace which is lifted from the ground, |
| a lofty lounge on the same level, a bedroom on 4-steps higher level overlooking the |
| lounge and finally abathroom 2-steps down again. |
| The plan shown is the standard arrangement, however the same can be easily converted |
| into a luxury suite or a three or even a four bed family unit. |
| THE UTILITIES / WORKSHOPS. |
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| The utilities lie in the workshops which include storage, an office, wash and changing |
| rooms for the staff, w.c’s, generator room and also serves as a garage. |
| The Workshop could be constructed so that 50% is completed with the changing rooms, |
| the rest of the construction could follow in the future. |
| This has already been done including sewage and drainage. |
| Electrical installation and finishing still has to be done. |
| 3.Marketing & Marketing Channels. |
| The facility shall be marketed by international agents worldwide, together with tour |
| packages to the island. It is foreseen that some promotional expenses shall be as |
| incurred initially to launch the whole project. A brochure shall be published and distributed |
| to Travel offices worldwide. Sales and promotional agents shall be appointedthis would |
| provide access to a much larger market. Please see our home page under: www.zanzibarmagic.com which is already marketing the facility. |
| The homepage shall also advertise Zanzibar in general allowing us to act as booking |
| agents for other facilities on the Island. Through the internet we shall aggressively |
| market throughout the world, finding commission agents in all corners of the globe. We |
| shall also offer and arrange various tours and activities for the guests. Yearly |
| between 80,000 to 100,000 tourist visit Zanzibar. This is a modest number and the |
| potential for thousands of tourist to visit the island in the future is big. This is so as |
| Zanzibar is still a new travel destination. |
| The media in the form of newspapers, magazines and radio would be used to promote the |
| package but mainly advertisement through the World Wide Web is more effective. Other |
| commission agents would also host our facility through their own internet pages. |
| Interest to travel toZanzibar for a holiday comes from all corners, America, Australia, |
| Japan and even from within Africa itself, South African for example. Zanzibar-Tanzania is |
| politically stable, and has the advantage that cost people are cancelling their holidays to |
| trouble spots like America and Arab countries and are choosing to come to Africa for their |
| holidays, especially a place like Zanzibar which can offer a cosmopolitan atmosphere. |
| Tourists do not all fly directly to Zanzibar. Others visit attractions such as Wild Life Parks |
| with Safaris- Selous, Ngorongoro, Serengeti, Mikumi and Mount local Kilimanjaro |
| on mainland Tanzania, or neighbouring countries before coming to Zanzibar. We shall offer |
| our services and facilities to mainland Tanzania through other tour agents. Contacts have |
| already been made with several agents on the mainland and neighbouring countries, |
| including agents worldwide all who have shown interest to sell the facility and tours |
| through their offices. |
| Marketing through friends has begun and interest has been shown from all quarters with |
| bookings confirmed by customers to the facility and the tours are already operating. |
| From the initial customers who are going on the tour and using the facility we get to |
| know their wishes and comments and accordingly adjust. This is an on going campaign |
| with new contacts being made monthly. |
| Apart from the foreign tourist market, the local market is also very lucrative with private |
| individuals, business people, government guests and delegations, not to forget the local |
| expatriate community who would put the facility to use for themselves and their guests. |
| We expect to cater for a mixture of clientele, young and old, yuppies and sporty types, |
| leisure and active people, families and business people etc., Tours on the Island are to be |
| offered as a side business through a sister company which would offer a mixture of |
| activities to suit all tastes. |
| Special meetings of groups at functions and festivals such as at the Goethe Institute, |
| Africa House, e.t.c., would be targeted for promotional events as this would get us easily |
| into touch personally with customers with an interest on Africa. Educational |
| Institutions, International schools, Universities and Companies and Institutions |
| would be offered special group priced packages for their students, teachers and |
| workers. The Sponsors shall also try and find aninternational hotel chain group to |
| take shares or rent the whole facility and let them have the management and |
| market the facility. |
| 4.The Competition.- There is only a handful of companies offering services to Zanzibar |
| from Germany, and they are very expensive, whilst we plan to offer a package which |
| costs less then theirs with more days and nights and with extra services such as full |
| board and tours included. The cheaper end of the market one can forget, they are sub- |
| standard as most clientele would go with no breakfast and have to put up in very basic |
| accommodation. |
| The competition has the advantage of having been in the business for numerous years |
| but have to offer their services through a third or more parties and have no |
| real understanding of the Island and are in the business simply to make a quick buck. If |
| you walk into a tour operator/agent shop any where in the world you will find thick |
| brochures / catalogues offering fabulous tours and hotels. This market is already |
| saturated and has no future due to the large amount of competition. We plan to offer |
| something different with our tours, finding our own niche. |
| They are offering mass tourism services in an already saturated market and a large |
| section of the public is tired of these services. We have the advantage of being a small |
| company offering something new on the market which no one is offering yet and is what |
| a large section of the public is looking for, a genuine tour package with real atmosphere. |
| We plan to offer tailor-made small group packages to the public which are not available |
| on the market and of being flexible byoffering almost 100% services through our own |
| facilities with no middle man involved. |
| 5. Service & Product factors -The project has a very good chance of success as no |
| time will be wasted to get it operational and the product and service we want to offer is |
| different fromthe other facilities one finds on the Island and throughout the world in |
| general. If one goes to a travel agent there are hundreds of catalogues with 1000's of |
| hotels worldwide to choose from. We are establishing a facility which will offer services |
| and products which are based more on the Culture of the Island by giving customers |
| the chance to mix with local clientele instead of the all exclusive expensive resorts you |
| find every where else only catering for one type and sort of clientele in an already |
| saturated market. |
| 6. Registered Offices -The Botanic Country Resort, Box:4084, Tunguu, Zanzibar, Tanzania. |
| 7. Future Prospects / Vision - The company shall be willing to take on partners to run |
| jointly the whole business and we expect to be one of the leading tour taking tourists |
| from Europe to Zanzibar and Tanzania, including hoteliers and eventually air-charter |
| operators to the region. We expect that within three years to reach early targets and |
| within five years to reach final targets. The project will create about 5 new jobs for |
| Germans in the near future. |
| 8. Other Important Aspects - Opportunity exists to branch out into Trading, Tours and |
| Air Charter services in the future. |
| 9. Architects and Planners.- Folkers, van Buitan & Wilks Ltd., |
| P.O.Box 14174, NL - 3508 SG Utrecht, Holland. |
| If you are interested and would like further information including a complete |
| Business Plan with figures and estimates please email us: projects@zanzibarmagic.com |
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