Project Investment Oppurtunities on Zanzibar Island

BUSINESS PLAN FOR THE OPERATION OF THE
botanic country resort
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	January, 2003. Map showing the location of the Botanic Country Resort
	Contact Office: Beblostr.6, 81677., Muenchen, GermanyTel/Fax: +49 (0) 99979707
	Email: botanicproject@zanzibarmagic.com Homepage: http://www.zanzibarmagic.com

	PREPARED BY: Exotic Promotions Co. Ltd., Zanzibar, Tanzania.

	I.- BUSINESS PLAN SUMMARY.

	1.Project Concept - We want to offer a genuine authentic Sport and Entertainment Facilities at a Tourist
	Resort on Zanzibar Island - Tanzania rather then the mass tourism product being offered by the
	competitors which we believe has no future.

	2.The Company & People.(Legal Structure) - Only two share holders are currently the sponsors of the
	project. The project Sponsors, Exotic Promotions Co. Ltd., is based on the Island of Zanzibar/Tanzania
	and are looking for Joint Partners to take shares and/or rent the whole facility and have the
	management and market the facility themselves. The Sponsors would consider selling the project to
	interested parties if the offer was right.

	3.Marketing & Marketing Channels. -Tour agents have already been approached and interest has being
	shown to sell tours to the Resort through their offices once a brochure has been prepared.
	Tours to the Resort on Zanzibar Island are already operational.

	4.The Competition. - There are several high class resorts on the Island of Zanzibar offering very expensive
	services and a lot of lower class guest houses offering sub standard services in a saturated market.
	We shall find our own "niche" by offering a middle class facility but with quality and more to “see” and
	“do” activities.

	5.The Future Vision. - The company is willing to take on partners to run jointly the whole business and we
	expect to be one of the leading hoteliers receiving tourists from around the whole world to Zanzibar and
	Tanzania within three years.

	6. Address. - The Botanic Resort, P.O.Box 4084. Mili Kumi, Tunguu, Zanzibar/Tanzania.

	7. Further Important Aspects - Opportunity exists to branch out into tours activities through the facility,
	trading and air charter services.Tours are already operating to the Botanic Country Resort.
	Over 40% of the Project has already been financed and completed by the Sponsors.
	The Project is to be developedin phases, with development of secondary buildings to be dealt with in the
	future giving us a very short lead time to operations. All raw materials, machinery, motor vehicles,
	furniture and equipments for the project can be imported tax free, only a 5% port handling charge has to
	be paid for importation into Zanzibar. Furthermore, Exotic Promotions Co. Ltd., is exempted from
	payment of income tax for the first two years of operations and thereafter income tax is around 40%.
	II.- BUSINESS PLAN INTRODUCTION

	1.Project Concept / Idea.

	Zanzibar is one of the fastest growing tourist destinations in the world. Its beaches are lined with resorts,
	hotels and marine centres. The famous Stone Town is full of galleries, guest houses, restaurants and
	boutiques. The beautiful countryside however is completely devoid of any development.

	What is lacking in the recreational package offered to both tourists and Zanzibar residents is a good club
	with sports- and entertainment facilities of adequate size.

	The proposed Botanic Country Resort aims at filling in these gaps: a large entertainment centre with
	various associated facilities in the middle of the countryside.

	This development has been initiated by Exotic Promotions Co. Ltd.

	Zanzibar is a new destination in the tourist market. Only in recent years has it opened itself to tourism.
	Due to its geographical position it was for hundreds of years a cosmopolitan central place for commerce
	between Alexandria and the Cape of Good Hope. Sailors, Pirates, Explorers and Commercial travellers
	from all over the world came here. The Island offers plenty of interesting historical sites, including the
	Stone Town which is under UNESCOS list of protected heritage sites.

Travellers have a craving to experience a new unique travel destination where very few people have
travelled before. We have the experience and knowledge of the Islands environment and are acquitted
with the service including having personal contacts and an understanding of the culture on the Island.

People would buy the service / product as we would offer a genuine authentic service rather then the mass
tourism product being offered by the competition. Customers would get their moneys worth by being able
to “see” and “do” a lot more on the tours arranged by the resort, as we are locals on the Island and know
all the corners where normal tour operators would not venture too.
Tours and activities to be offered include:

swimming and snorkelling,f ishing and diving, deep sea fishing, windsurfing and wet biking, boating,
kayaking and catamaran rides, biking and bird watching, walking and driving, architecture and music,
entertainment and dance, history and culture, spice and botanical tours. Please click "TOURS".

We shall have the advantage over competition as we expect to handle both ends of the service ourselves
without using any middle parties from start to finish including accommodation, catering, tours and
activities on the Island.

Apart from tourists, we also expect to handle a lot of the local market too.

Infrastructure and accessibility are growing with future opportunities set to grow given the Islands natural
attributed back ground, interesting agriculture, white sand beaches, marine life (much of which is unique)
and friendly people.

These attractions represent the primary significant advantage in marketing holidays to Zanzibar.
III.- THE SITE.

Research and investigations on the possibilities to set up a country resort resulted in a feasibility study
written in close cooperation with the “Zanzibar Investment Promotion Agency”. On the basis of the study
a plot in Tunguu has been chosen and allocated to the Botanic Country Resort for development.

Since then the plot has been surveyed, cleared and prepared for infrastructural works.

The choice of Tunguu site prevailed over other possible locations because of its excellent accessibility,
its central location, present infrastructure and vegetation.
Tunguu is just 14 km. good tarmac away from the Stone Town and within easy access from the main beach
resorts on both Zanzibar south-, east- and west coasts. 80% of all visitors to the Island have to drive
pass the location. Already 3- phase electrical power and telephone lines have been installed. Abundant
sweet water has been sourced through three shallow wells of less than twenty metres depth. Precipitation
and soil conditions favour fast growing and lush vegetation. Development has already begun, and
fencing, walls and roads have been constructed including drainage and sewage. Facilities such as bar,
restaurant and accommodation are already operating.

Other projects within the proximity include the “University of Zanzibar” and the “Zanzibar International
Trade Fair,” making the Tunguu area a very fast developing and prestigious part of the island.

PROGRAMME. -The Botanic Country Resort encompasses the following (refer to the site layout below).
Diagonally from south-west to north-east,

· entertainment area with main entrance

· sports facilities and children's playgrounds

· conference centre and restaurant

· 40 -bed lodge with separate access

the north-western and south-eastern areas are reserved for a spice plantation mixed with indigenous
trees and shrubs. In the south-eastern corner the utilities are situated.
IV.- STAGE DEVELOPMENT ONE. SITE LAYOUT 1 : 2000


The project can be flexible and be developed in stages. This site- layout shows ten chalets with twenty
rooms (40 to 50 beds).

	Secondary Buildings such as the:

	Fitness Centre, Conference Centre, Tennis Courts, Basket Ball Court. 2nd. Water Tower, 2nd. Restaurant-
	around the swimming pool could be constructed in the future.

	The Entrance Water Tower shall serve as an Office and Reception to start off with 1st. phase. The Entrance
	Water Tower can store enough water and is high enough to supply the pressure required for the whole
	project without having to use any pumps. The Workshop could also be developed in stages.

	V.- STAGE DEVELOPMENT TWO. SITE LAYOUT 1 : 2000


	This site- layout shows twenty-two chalets with fourty-four rooms, (+100 beds).

	The 20 acres of land is enough for any future developments. There is enough land around the site for
	future expansion. There is no Golf Course on the Island for example. If the right partners were found in
	the future to invest with the current sponsors, a professional "golf course" on the Island would be a gold
	mine, or perhaps a "casino".

	More land has already been acquired directly in front of the plot. On this plot the Staff House has been
	built and is currently the Country House which operates with customers already being able to get a bed at
	the facility.

	Separate Guest entrance access road is in the plan.
	VI.- ENTERTAINMENT AREA.

	The core of the entertainment area consists of a large circular plaza, the so called Taarab-Square.

	This plaza provides enough room for large parties such as forest (traditional) weddings. The plaza is
	closed off to the surrounding and entered through a gate. Beyond the gate is another open area, a
	public square as a beer-garden, leading to a spice plantation.

	Around the plaza the different functions are arranged. These consist of the afore mentioned storied
	gate-house with w.c’s and a large water cistern on top.

	Clockwise a shopping arcade with boutiques, galleries, centre hairdressers and a pharmacy follow.
	Next to the arcade the fitness with squash court and exercise rooms built around a second gate opposite
	the main entrance leading to the sports grounds.
	Further clockwise the bar with an open air grill-type kitchen.

	The closing piece of the circle is the large hall with a stage for music and dance, theatre and cinema
	performances.
	MUSIC HALL.


	There are basically two types of buildings architecturally discernable. Both types are conceived in local
	materials; mud/lime plastered coral stone, bush-poles structures and thatched roofs.

	TAARAB SQUARE.


	The entrance and storied buildings make a “massive” impression with inverted concealed
	tin roofs behind parapets, the other buildings have light-weight steep roofs, optimally
	ventilated and resting on bush-poles “porticos”.

	ARCADE.


	For security and functional reasons the cores of certain units, such as the shops, chalets and conference
	centre are thought in conventional building techniques.
	CONFERENCE CENTRE AND RESTAURANT.


	On the other end of the adventure trail along which the sports- and children's playgrounds are arranged
	the conference centre and restaurant are reached.

	To enter the centre a bridge over the swimming pool has to be crossed.

	The Swimming Pool has to be constructed immediately together with the Gardens surrounding it, the rest
	of the facility around the pool shall follow in the future.

	On the north-eastern side of the centre the main entrance is situated, which can be reached by car via a
	separate access road.



	The conference centre with assembly hall, offices, administration and bar as well as the restaurant with
	kitchen and w.c’s are arranged around a patio.
	THE RECEPTION.


	The access road to the lodge and conference centre ends in a round-about with a reception in the middle.
	The reception building with a lobby, desk, office and a general stationary shop also serves as water tower
	and acts as a land-mark and orientation point. From the reception the conference centre cum restaurant



	and the lodge itself are directly reached.
	THE LODGE.


	The lodge consists of the afore-mentioned reception, a breakfast room and 20 duplex chalets with a
	maximum capacity of around 40-50 beds. In the future further constructing of chalets could be under
	taken if demand so requires, making 44 duplex chalets with up to 100 beds.
	The breakfast room is situated in an open pavilion with a serving desk.
	Food comes from the main restaurant which also caters for lunches and dinners.



	The lodge is situated far away enough from the entertainment area and shopping arcade to ensure
	maximum peace of mind.

	CHALET PLAN.


	The duplex chalets are conceived as two intertwined spirals. This arrangement ensures optimal privacy yet
	secures optimal cross-ventilation.

	The plan is built up (clockwise) of a half-covered terrace which is lifted from the ground, a lofty lounge on
	the same level, a bedroom on 4-steps higher level overlooking the lounge and finally a bathroom
	2-steps down again.

	The plan shown is the standard arrangement, however the same can be easily converted into a luxury
	suite or a three or even a four bed family unit.

	THE UTILITIES / WORKSHOPS.


	The utilities lie in the workshops which include storage, an office, wash and changing rooms for the staff,
	w.c’s, generator room and also serves as a garage.

	The Workshop could be constructed so that 50% is completed with the changing rooms, the rest of the
	construction could follow in the future. This has already been done including sewage and drainage.

	Electrical installation and finishing still has to be done.
	3.Marketing & Marketing Channels.

	The facility shall be marketed by international agents worldwide, together with tour packages to the island.
	It is foreseen that some promotional expenses shall be as incurred initially to launch the whole project.
	A brochure shall be published and distributed to Travel offices worldwide. Sales and promotional agents
	shall be appointedthis would provide access to a
	much larger market. Please see our home page under: www.zanzibarmagic.com which is already
	marketing the facility. The homepage shall also advertise Zanzibar in general allowing us to act as
	booking agents for other facilities on the Island. Through the internet we shall aggressively market
	throughout the world, finding commission agents in all corners of the globe. We shall also offer and
	arrange various tours and activities for the guests. Yearly between 80,000 to 100,000 tourist visit
	Zanzibar. This is a modest number and the potential for thousands of tourist to visit the island in the
	future is big. This is so as Zanzibar is still a new travel destination.

	The media in the form of newspapers, magazines and radio would be used to promote the package but
	mainly advertisement through the World Wide Web is more effective. Other commission agents would
	also host our facility through their own internet pages. Interest to travel to Zanzibar for a holiday comes
	from all corners, America, Australia, Japan and even from within Africa itself, South African for example.
	Zanzibar-Tanzania is politically stable, and has the advantage that cost people are cancelling their

	holidays to trouble spots like America and Arab countries and are choosing to come to Africa for their
	holidays, especially a place like Zanzibar which can offer a cosmopolitan atmosphere.

	Tourists do not all fly directly to Zanzibar. Others visit attractions such as Wild Life Parks with Safaris-
	Selous, Ngorongoro, Serengeti, Mikumi and Mount local Kilimanjaro on mainland Tanzania, or
	neighbouring countries before coming to Zanzibar. We shall offer our services and facilities to mainland
	Tanzania through other tour agents. Contacts have already been made with several agents on the
	mainland and neighbouring countries, including agents worldwide all who have shown interest to sell the
	facility and tours through their offices.

	Marketing through friends has begun and interest has been shown from all quarters with bookings
	confirmed by customers to the facility and the tours are already operating. From the initial customers who
	are going on the tour and using the facility we get to know their wishes and comments and accordingly
	adjust. This is an on going campaign with new contacts being made monthly.

	Apart from the foreign tourist market, the local market is also very lucrative with private individuals,
	business people, government guests and delegations, not to forget the local expatriate community who
	would put the facility to use for themselves and their guests. We expect to cater for a mixture of clientele,
	young and old, yuppies and sporty types, leisure and active people, families and business people etc.,
	Tours on the Island are to be offered as a side business through a sister company which would offer a
	mixture of activities to suit all tastes.

	Special meetings of groups at functions and festivals such as at the Goethe Institute, Africa House, e.t.c.,
	would be targeted for promotional events as this would get us easily into touch personally with customers
	with an interest on Africa. Educational Institutions, International schools, Universities and Companies and
	Institutions would be offered special group priced packages for their students, teachers and workers.
	The Sponsors shall also try and find an international hotel chain group to take shares or rent the whole
	facility and let them have the management and market the facility.

	4.The Competition.- There is only a handful of companies offering services to Zanzibar from Germany and
	they are very expensive, whilst we plan to offer a package which costs less then theirs with more days and
	nights and with extra services such as full board and tours included. The cheaper end of the market one
	can forget, they are sub-standard as most clientele would go with no breakfast and have to put up in very
	basic accommodation.

	The competition has the advantage of having been in the business for numerous years but have to offer
	their services through a third or more parties and have no real understanding of the Island and are in the
	business simply to make a quick buck. If you walk into a tour operator/agent shop any where in the world
	you will find thick brochures / catalogues offering fabulous tours and hotels. This market is already
	saturated and has no future due to the large amount of competition. We plan to offer something different
	with our tours, finding our own niche.

	They are offering mass tourism services in an already saturated market and a large section of the public
	is tired of these services. We have the advantage of being a small company offering something new on
	the market which no one is offering yet and is what a large section of the public is looking for, a genuine
	tour package with real atmosphere. We plan to offer tailor-made small group packages to the public which
	are not available on the market and of being flexible byoffering almost 100% services through our own
	facilities with no middle man involved.

	5. Service & Product factors -The project has a very good chance of success as no time will be wasted to
	get it operational and the product and service we want to offer is different from the other facilities one
	finds on the Island and throughout the world in general. If one goes to a travel agent there are hundreds
	of catalogues with 1000's of hotels worldwide to choose from. We are establishing a facility which will offer
	services and products which are based more on the Culture of the Island by giving customers the chance
	to mix with local clientele instead of the all exclusive expensive resorts you find every where else only
	catering for one type and sort of clientele in an already saturated market.

	6. Registered Offices - Botanic Country Resort, Box:4084, Tunguu, Zanzibar, Tanzania.

	7. Future Prospects / Vision - The company shall be willing to take on partners to run jointly the whole
	business and we expect to be one of the leading tour taking tourists from Europe to Zanzibar and
	Tanzania, including hoteliers and eventually air-charter operators to the region. We expect that within
	three years to reach early targets and within five years to reach final targets. The project will create about 5
	new jobs for Germans in the near future.

	8. Other Important Aspects - Opportunity exists to branch out into Trading, Tours and Air Charter
	services in the future.

	9. Architects and Planners.- Folkers, van Buitan & Wilks Ltd.,
	P.O.Box 14174, NL - 3508 SG Utrecht, Holland.

	If you are interested and would like further information including a complete
	Business Plan with figures and estimations email: info@zanzibarmagic.com
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